Overview
Some academics still consider the placebo model of neurofeedback to be a hurdle to overcome. At this point I question whether to even take up this issue, because as far as we are concerned these people are beating a dead horse. It honors the question too greatly even to discuss it once again. The appearance of the paper last year titled “The Fallacy of Sham-Controlled Neurofeedback Trials 2018,” by Cannon, Pigott, and Trullinger shifts the balance of the argument because it rests on assumptions about neurofeedback that are themselves questionable. Taking up this topic then serves as a springboard to call the entire operant conditioning model of neurofeedback into question, and to propose the more inclusive model of associative learning. We navigate this labyrinth step by step.